Doda: The Minister for Social Welfare, Ms. Sakina Itoo has underscored the need to work consistently for creating suitable conditions for the capacity building in govt and other institutions to ensure equitable socio-economic development of all the sections of the common people particularly living in the far flung, remote and inaccessible areas of the J&K State. She said that Public Information Campaign initiative launched by the Press Information Bureau, Government of India, has emerged as a bridge between the government and the people.
Speaking at the 2nd day of the Bharat Nirman Public Information Campaign being held at Govt Boys Higher Secondary School Doda today, the Minister urged people to be pro-active in availing the benefits of all the centrally sponsored flagship programmes and Bharat Nirman rural development schemes. She emphasized the need to focus on employment generation programmes which would help in boosting up the economy of the area.
Ms Sakina said that such initiatives by PIB will go a long way in making general masses aware about different welfare and developmental schemes launched by the central and state governments in the State.
She  enjoined  upon the media in general and media units of Information & Broadcasting Ministry in particular, to take all the tangible and sustained steps to create awareness among common people about the basic provisions, objectives and allocations of the various flagship programmes like MNREGA, NRHM, SSA, ICDS, JNNURM, RTI Act, PM’s New 15 Point Programme for the Welfare of Minorities besides six components of Bharat Nirman involving Rural Roads, Electrification, Housing, Water Supply, Telephony & Irrigation and other State sponsored welfare schemes.
The chief guest inspected all the stalls put up by various state and central government departments, banks, NGOs and PSUs etc. Â at the main venue of the campaign. She took keen interest in the welfare programmes and was highly impressed by the efforts of NGOs like J&K Yateem Foundation, Doda Welfare Society, Social Welfare Forum, Doda, in reaching out with succor to the needy, poor and down-trodden people.
MLA Doda Mr Abdul Majid Wani called upon the people to come forward and help the district administration in identifying the areas to be covered under flagship programmes.
MLC Mr Khalid Najib Soharwardy emphasized the need that the implementing agencies at the district level need to reach out to the common people with the basic information, provisions and details of the allocations under flagship programmes and other rural development schemes.
Chief Medical Officer Dr. Mohammad Shafi spoke about the achievements of various components under NRHM in Doda district.
School children registered with ALOHA J&K, Unit Doda presented on spot demonstration of mental maths exercises of calculations without using calculators.
Mr Dharvinder Singh, Prop Swasthik Bread & Bakery, registered with DIC Doda spoke about stages in setting up his self employment unit.
School Children from various schools of district Doda presented Himachali  and other theme based musical programmes in Kashmiri and Urdu languages.
Assistant Director PIB Srinagar Ghulam Abbas delivered introductory speech on the aims and objectives of the Campaign.
Media & Communication Officer, PIB Srinagar Mr Tariq A. Rather conducted the proceedings of the inaugural function.

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