Srinagar, Jul 23: Reinforcing its commitment to inclusive and socially responsible development, J&K Bank today marked two significant milestones under its Corporate Social Responsibility (CSR) programme aimed at improving the lives of persons with disabilities and other vulnerable sections of society.
The Bank’s Executive Director Sudhir Gupta presided over a mega distribution camp under Project SAMARTH, implemented in collaboration with the Artificial Limbs Manufacturing Corporation of India (ALIMCO), and handed over a dedicated transport vehicle to the Composite Regional Centre (CRC), Srinagar. The Bank’s Deputy General Manager Syed Adil Bashir, Head ALIMCO (North zone) S K Tripathi, Director CRC (Srinagar) Dr Behzad Maqbool, Manager ALIMCO Ishvinder Singh, Rehabilitation Officer (CRC) Shameem Ahmad, senior officers of the Bank besides other representatives of ALIMCO and CRC Srinagar were present at the event held at CRC Srinagar.
The event marked the successful conduct of a mega camp under Project SAMARTH, one of the Bank’s flagship CSR initiatives dedicated to the welfare and empowerment of persons with disabilities. During the day long camp, customized assistive aids and appliances worth Rs 46 Lacs were distributed among over 400 beneficiaries.
Pertinently, through the project, J&K Bank has facilitated the distribution of customized assistive aids and appliances to over 4700 persons with disabilities and senior citizens from economically weaker sections across Jammu & Kashmir and other parts of the country, with a predominant focus on beneficiaries in the Union Territory.
Speaking on the occasion, Executive Director Sudhir Gupta said, “The true measure of an institution’s social commitment lies in its ability to stand beside those who need support the most. At J&K Bank, we view Corporate Social Responsibility not as an obligation but as an extension of our philosophy of socially empowering banking for one and all.
“The initiatives reflect our enduring commitment to creating meaningful opportunities for persons with disabilities by improving their access to essential support systems. These interventions are aimed at enhancing their independence, dignity and mobility, enabling greater participation in education, employment and community life through devices customized to their individual functional requirements,” he added.
He further said, “Our endeavour is to support initiatives that create lasting social impact, strengthen community institutions and improve the quality of life of vulnerable sections of society. We remain committed to partnering with credible institutions in building a more inclusive and compassionate society.”
Implemented by the Artificial Limbs Manufacturing Corporation of India (ALIMCO) under the Ministry of Social Justice and Empowerment, Government of India, Project SAMARTH has been devised to benefit persons with disabilities across five districts of Jammu & Kashmir besides Delhi, Mumbai, Kolkata, and Bengaluru through the distribution of a wide range of customized assistive aids and appliances.
In his remarks, Head, ALIMCO (North zone) S K Tripathi said, ” With a financial outlay of Rs 383.38 lacs, J&K Bank’s proactive CSR intervention under Project SAMARTH has enabled us to take the benefits of assistive technology to those who need it the most. Such collaborations strengthen our collective mission of building a more inclusive and accessible society.”
On the occasion, the Bank also handed over a dedicated transport vehicle to the Composite Regional Centre, Srinagar, following similar support extended earlier to CRC Jammu.
While appreciating J&K Bank’s pivotal role in the inclusive growth and economic wellbeing of people, Director, CRC Srinagar, Dr Behzad Maqbool thanked the Bank for its continued and generous CSR support. He said, “The transport vehicle provided to CRC Srinagar will significantly strengthen the Centre’s capacity to deliver rehabilitation and outreach services to persons with disabilities, particularly those living in far-flung areas, thereby enhancing accessibility and continuity of care across the Kashmir region.”
