Srinagar, Nov 6: J&K Bank today inaugurated its Premium Branch at Barzulla in Srinagar, which will primarily serve high-net-worth individuals, with an emphasis on personalised service and deeper banking relationships.
MD & CEO Amitava Chatterjee inaugurated the Premium Branch and e-inaugurated an extension counter at the Police Control Room, Srinagar, in the presence of GM & Divisional Head (Kashmir) Arshad Qadri, General Manager (BSD) Khursheed Muzaffar amid a gathering of Bank’s valuable HNI clients. Zonal Head (Srinagar), Sheikh Mohammad Muzaffar, Cluster Heads Syed Tasaduq Madni, Zahoor Ahmad Qanoongo, Subuhi Yaseen and other senior officers of the Bank were also present on the occasion.
Speaking on the occasion, MD & CEO Amitava Chatterjee said, “The opening of our new Premium Branch marks a step in our commitment to delivering exceptional, relationship-driven banking to High Net Worth Individuals, who seek personalized attention, expertise, and hassle-free solutions tailored to meet their unique aspirations and financial requirements.”
“Even as more customers bank digitally, our branches remain important places for personal guidance and support. By creating a space that prioritizes privacy, personalization, and long-term partnership, we reinforce our position as the trusted partner of choice for discerning clients who value both service and meaningful relationships,” he added.
Highlighting the Bank’s long-term expansion plans, MD & CEO announced a major scale-up of its retail presence. “Going forward, we plan to strengthen our footprint further and open over 60 new branches in different operational geographies by the end of 2027,” he said, emphasizing that the physical expansion will run parallel to the Bank’s ongoing digital transformation to better serve underserved markets.
In his Diwali greetings to the public on the occasion, MD & CEO Amitava Chatterjee highlighted the festival as a time of new beginnings, wishing everyone a season filled with prosperity and well-being. “The good news is that the Bank will issue its recruitment notification today,” he said.
Interacting with the staff led by Branch Head Saima Jan, the MD & CEO urged staff to serve every customer with courtesy, attentiveness and professionalism. He said the success of the Premium Branch would ultimately depend on how its staff conducted themselves in every customer interaction. The team assured him that they would work to make the premium branch a model of best customer service.
Notably, The Premium Branch will focus on Forex business, NRI services, gold loans, and safe custody facilities, alongside relationship-led banking. Through this premium branch, the Bank will provide high-net-worth clients with a single point of contact to ensure their financial needs are met more effectively. The extension counter at the Police Control Room, Srinagar, will bring routine banking services closer to police personnel, making it easier for them to attend to everyday banking needs at their workplace.
