London: The US has been courting India’s soft power in the form of Bollywood as part of its plans to help usher in peace in war-torn Afghanistan and also help promote anti-extremism messages among the large Asian diaspora across the globe.
US cables released by WikiLeaks acknowledge Bollywood’s global appeal, and point to its growing role in US planning to promote anti-extremism across the world and peace in Afghanistan.
Bollywood’s growing global appeal is evidence not just in popular migration destinations such as Britain and US, but also in the Middle East, Africa and elsewhere, it said.
It is seen as India’s top cultural export item and the fulcrum of India’s soft power.
A US cable from March 2007 says that high-profile Bollywood actors could play a key role in Afghanistan.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
