SRINAGAR, APRIL 13(KMW): As a part of the 3-days Spring Festival-2014 organized by the J&K Tourism Department which was inaugurated on April 12 and will conclude on April 14, 2014, different water sports events were held today in the world famous Dal Lake here today.
The festival is aimed at promoting Kashmir as a favourite all season tourist destination and attract more and more national and global tourists besides to woo the production houses and Bollywood directors to the valley so that past pristine glory of Kashmir is revived as it was once part heaven of Bollywood movies.
On this occasion, Director Tourism, Mr. TalatParvaiz flagged off various sports events including Kayaking, Canoeing, drag and boat, Cano polo and water zorbing. A photo exhibition regarding tulip festival was also held and photographs taken by students were highly appreciated by the Director Tourism and Bollywood personalities.
Lead Singer of A. R. Rehman, Shweta Pandit, DeeptiBatnagar who is also brand ambassador of J&K Tourism Department besides, Officers of Tourism Department, Participants of the event, tour and travel operators, large numbers of people and sports lovers were present on the occasion.
Speaking on the occasion, Mr. TalatParvaiz said that Kashmir is blessed with the mountains, lakes, and rivers that offer ample opportunities for conduct of water sports activities in Kashmir. He said water bodies not only add to the beauty of this valley but are amongst the prime tourist attractions that lure thousands of tourists round the year.
Bollywood personalities, Shweta Pandit and DeeptiBatnagar also addressed the function and said that Kashmir is really a paradise on earth Lakes and Rivers in Kashmir also offer more than a enjoyable view which in fact attract a large crowd of adventure seekers looking for activity-oriented vacations and discovering new ways to enjoy the outdoors of Kashmir. They also said that valley is fertile in talent which needs to be explored by providing proper platform so that the State is benefitted economically.
