Srinagar, Mar 20: Close on the heels of World Consumer Rights Day on 15th March, J&K Bank has initiated a month-long awareness campaign to educate its customers about their rights and the available grievance redressal mechanisms. The initiative is aligned with the Reserve Bank of India’s (RBI) directives to enhance public awareness about consumer protection and promote responsible banking.
The campaign emphasizes in detail the key themes of the Charter of Customer Rights issued by the RBI that includes Right to Fair Treatment, Right to Transparency, Fair and Honest Dealing, Right to Suitability, Right to Privacy, and Right to Grievance Redressal and Compensation. In addition, the Bank will highlight the timelines applicable for compensating customers for financial losses resulting from any deficiencies in banking services across its channels.
Speaking about the initiative, MD & CEO Amitava Chatterjee said, “Empowering our customers with knowledge about their rights is a cornerstone of responsible banking. Through this campaign, we aim to ensure that our customers are well-informed about their rights; so that they feel empowered to make prudent and secure financial decisions.
“And being a socially-responsible financial institution, we are committed to upholding the highest standards of customer service and addressing grievances promptly and fairly”, he added.
The comprehensive campaign has been rolled out across television, radio, print media, and the Bank’s official social media platforms. In order to make the campaign effective, the Bank will also utilize its network of business correspondents, and financial literacy centres across J&K and Ladakh to disseminate information through interactive sessions and its signages.
With this initiative, the Bank continues to demonstrate its dedication to customer-centric banking and further strengthen its relationship with its valued customers.
